Type: Presentation Design / Visual Design
Role: Presentation Designer
Engagement: Freelance Project. Commissioned by @dolescent
Year: 2026
Role: Presentation Designer
Engagement: Freelance Project. Commissioned by @dolescent
Year: 2026
@dolescent Presentation Deck is the capabilities deck for Adolescent Content, built as a reusable framework across the agency's network.
I designed the visual and layout system, positioning the deck closer to an editorial masthead than a sales tool: a format that holds its own shape no matter who in the network is writing in it.
The Challenge:
A capabilities deck gets designed once, presented twice, and then taken apart by whoever needs a slide next quarter. This one had to reach a network of teams and still look like itself months later, in the hands of people who never saw the original file.
Type That Travels:
Every typeface in the system is free and system-native. A licensed face means every future author needs a seat, and the first person without one breaks the deck. System type is what lets the masthead hold when the agency, not the designer, is writing.
AI Integration Layer:
Claude Design read a structured brand.md and returned a first pass at hierarchy, layout and color logic. That draft was a position to argue with, not the deck. The system was rebuilt in Figma on a token library with variables and component-based layouts, where the spacing and the editorial decisions were made by hand, then deployed native to Google Slides.
What Was Achieved
Adolescent Content had a sharp voice and no format to carry it. Presentations were being built one at a time, each one drifting a little further from the last, with no system for anyone in the network to work from.
How We Got There
I built a presentation system instead of a presentation. Editorial layout logic, a type stack that needs no licenses, and component-based structure, delivered where the teams already work.
Challenges
The deck holds its format in other people's hands. Any team in the network can author a new presentation without a license, a Figma seat, or a call to the designer, and it still reads as Adolescent.