Oki is a new concept that employs digital platforms such as Instagram in order to function as a conventional eyewear store.
THE CHALLENGE
Oki needed to improve the purchasing process to its audience, clarify doubts regarding the specifications of each model, such as measurements, materials used, and more.
BRANDING
The brand identity conveys the concept of the easy shopping experience through digital platforms and intents to empowered customers to choose from a variety of models that can make them look and feel confidence with themselves.
SYSTEM
For the Instagram feed, a publication system was designed to promote products and invite clients to check out the catalog.
CATALOG
To provide a simple shopping experience, a three-step process has been designed through a digital catalog where the customer can see, choose and purchase easily clearing up any doubt.
Strategy and Conceptualization:
Camila Henríquez / César Rauda / Marco Bustamante
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Branding:
Branding:
César Rauda
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Photography:
Alejandro Vásquez