etem
Type: Brand Identity / Visual Design
Role: Brand & Visual Designer
Engagement: Freelance Project. Commissioned by Superside
Year: 2026
I developed the visual identity for ETEM, a digital platform that connects curated furniture and design objects with intelligent data and spatial visualization tools.
By combining an editorial, design-led aesthetic with responsive interfaces, layered data elements, and immersive product imagery, I created a visual system that balances human taste with technological precision.
This strategy positions ETEM as an intuitive and forward-thinking platform, helping users discover, compare, and visualize products in real spaces with greater clarity and confidence.
AI integration layer:
AI tools were integrated across specific stages of the process to accelerate execution. Claude Code agents connected to Figma through MCP helped generate the foundational UI structure and components from an established token and style library, while ChatGPT and Google supported art direction and visual exploration. Jitter AI was used to speed up motion testing and iteration. These tools were used as production and exploration accelerators, allowing more time for refinement, consistency, and final creative decisions.
