Knauwen
Type: Brand Identity / Visual Design
Role: Brand & Visual Designer
Engagement: Freelance Project. Commissioned by Knauwen
Year: 2023
I developed a comprehensive visual identity for Knauwen, a Dutch street food brand that required a delicate balance between traditional culinary roots and a modern, accessible aesthetic.
By fusing elegant, formal illustrative elements with a bold, popular typographic tone, I created a "crossover" aesthetic that successfully positioned the brand as both authentic and contemporary.
This visual strategy allowed Knauwen to stand out in a competitive market, effectively communicating a high-quality food experience within a relatable, street-food context.
