'I hope You Understand Me' Single Promo
Type: Art Direction
Role: Art Director / Graphic Designer
Engagement: Freelance Project. Commissioned by Daniel Estrada
Year: 2020
I partnered with Miami-based artist Sunny Tali to lead the launch and produce a suite of multimedia assets for the release of his first single.
After designing the artwork for the single, I integrated motion and sound to create an immersive digital experience.
The launch increased Daniel’s social media performance and digital reach, providing him with a new artist profile and music positioning he didn’t previously have.
'Izalco' Single Promo
Type: Art Direction
Role: Art Director / Graphic Designer
Engagement: Freelance Project. Commissioned by Daniel Estrada
Year: 2021
I once again partnered with Sunny Tali to lead the launch of Izalco, a more introspective single released after a trip to his home country.
The promotion aimed to create a more dynamic connection with the audience, using the volcano as a visual reference to build anticipation for the release.
